What you get.
The creative foundation
The craft as it always was: a brand identity and a website, designed by hand and fully bespoke. It never runs through AI.
The engine
loam itself: from schema to page with nothing in between. The structure search engines and assistants read directly, caching for speed, installable as an app.
The agent instructions
Over ten years of building, set down as rules your agent works with: how a form should feel, when a page is too slow, where a visitor drops off.
The way of working
The handover: how changes flow, how knowledge is recorded, how the site explains itself to whoever works on it next. A guided switch, so the site is yours — not a supplier's.
Findability and AI in one
Structured data, load speed and the readability assistants ask for, in every page from the start.
Room to grow
New pages without a template to pick or a field to fill — always within the brand. The creative foundation guards the style while you set the pace.
What's coming.
Existing sites are already running on loam. What comes next is built against real situations, not on a drawing board.
Presence at a glance
See when someone else is working on the site, so you know changes may cross.
Bedrock, on your own computer
A local working copy on the same engine: build and preview without waiting on a server, and publish when it is right.
Questions.
Do I need to be technical to manage this?
No. You describe in plain language what needs to change — the way you would ask a colleague. The structure is fixed, so there is little to get wrong. What you don't get is a screen full of buttons; what you get back is not having to hunt for where something lives.
Won't it look like every other AI site?
No — quite the opposite. The design is not generated: layout, tone and brand are made by hand, fully bespoke, and then set down as instructions. The agent works within them. Whatever gets added later happens in your style.
Does a change go live straight away?
Only if you want it to. A change can be staged next to the live site, and a preview link shows the real site as it will be. It goes live once you approve; rejecting it throws it away. You can forward the link to anyone who needs to look, without them logging in anywhere.
What if something goes wrong?
Every change is recorded with exactly what changed, and the site commits itself to its own history every fifteen minutes. Undoing a change is a request to your agent, even a week later.
Can more than one person work on it?
Yes. Everyone gets their own key with their own rights — a copywriter who writes but does not publish, an owner who approves. Every change lands in a readable journal: who asked for what, and when. What is still coming is a signal that shows when someone else is at work.
Is this suitable for a web shop?
As the shop's face, yes: product pages, collections and the catalogue as structured data. The cart, checkout, payments and orders stay with the platform built for them; the site hands the transaction over.
Will search engines and AI assistants find my site?
Yes. Every page carries structured data, and the sitemap, the feed and a map for AI assistants are generated from the same files as the pages — always in step. A loam site also declares its content open for AI use, including training; that is not configurable today.
Does it do multiple languages?
Yes. Each page carries its address per language, and the language links, sitemaps and switch follow by themselves. A missing translation is missing, never invented.
Do I need a cookie banner?
Not for loam: no tracking cookies, no visitor profiles, no third-party calls. What you add yourself — analytics, an embedded map or video — brings its own rules.
Who is responsible under the GDPR?
Your organisation is the controller; whoever hosts the site is a processor. The site holds very little — form submissions and the journal of changes — and how long you keep them is yours to decide. More on the Trust page.
Is my site accessible?
The engine does the groundwork: language markup, structured content, alt text from image descriptions. Layout, contrast and keyboard behaviour are the design's work — ask for them from whoever designs your site.
Can I run several sites?
Yes — each its own folder, with its own domain, keys and history. Sites do not share content, but every entity is a public address, so one site can read from another.
What does it cost?
That depends on the number of pages, the integrations and how much content still needs writing — so we start with a conversation. Not included, on purpose: the AI subscription you manage the site with (a few tens of euros a month, in your own name), the domain and hosting. Everything is in your name, so there is no contract between you and your site. Hosting can go through Braaf if you like.