The worry
Website tools speak their own language: menus, fields, settings — often in English, always in their terms. And a second language on your site sounds like a project of its own: duplicate pages, plugins, a translator, links that point to the wrong version.
What happens instead
You talk to your agent the way you talk, in the language you think in. You don't need the name of a field or a menu; you say what you mean. And when you want your site in another language, that is a sentence too: “Translate the whole site into German.” Every page gets its German address and its German text, as a draft you look at first.
The details take care of themselves
Each page carries its address per language. The language links, the sitemaps and the language switch follow by themselves — search engines find each version, and visitors land in the right one. A page you leave out simply does not exist in German: never an empty page, never half a translation.
In practice
- “Add an English version of the about page.”
- “Make the Dutch opening hours match the English ones.”
- “Which pages don't have a French version yet?”